If you shop around Xintiandi Shanghai, you will bump into this multi brand concept store Alter.
Definitely one of its kind in town. The brand that it carries will please your visual sensations. Helmet Lang, Emma Cook, Jason Wu, Mawi and Kimberly Ovizt just to name a few.
Interior designs done by famous Italian design studio 3Gatti. Inspired by M.C. Escher. Once stepped in it gives the feeling of surrealism and avant garde. Its a shop that worth visiting!